I didn’t intend on reviewing these videos, but somehow I ended up in the Tabletop Games section of Kickstarter.
I’ll start with the bad. This pitch video fails to show any gameplay. The video is trying to sell me on a game yet doesn’t show the actual game. Instead the video focuses on showing the game pieces and board. I would never back this project, because it seems like the focus was more on showing off how good the game looked and less on making a good game.
To me, this is a perfect example of what is necessary to make a successful Kickstarter video. If I were to be investing in a Kickstarter campaign, I would need a few key points to be discussed. First off, it is important to have a clear statement of what the money will be used for. Second, I want some proof of previous success by the group that is pitching their idea. The last thing I look for is if the group really knows the market and their target consumers. For me, this video hit the nail on the head. It hit all of the key points very successfully.
For the next comparison, I looked at 3D printing technology. First I noticed a video about recycled 3D printing filament.
While this video does do a good job at selling their idea, I feel that their idea is flawed. I looked at their pricing, and their plastic is selling at $40/kg. This is hardly a competitive price as it only competes with some of the most expensive filament on the market. Thermoplastics like the ABS plastic delt with in this video degrade in quality with each successive heating process. This means that someone purchasing this filament is buying a worse product for a higher price. Another issue with this campaign is that they make a point over and over again about how harmful the production of petroleum based plastics is. While recycling plastic maybe a more eco-friendly option than producing new plastic, their are already much better option available. PLA plastic for instance is just as widely used as ABS plastic in 3D printing. PLA is produced from corn starch and is biodegradable. To me, recycled ABS is not really a solution to the problem, and is merely a slight improvement.
This Kickstarter video seems like a much better option for environmentally friendly filament company. While they don’t make a point to sell their product on this basis, their work with improving PLA filament makes it a better option for 3D printing. Another eco-bonus for their company is shipping filament without a spool. The spools that ship from other companies are themselves plastic, and are usually thrown away when empty. By shipping without a spool, they reduce the energy required to ship the filament, and are therefore reducing the environmental impact.